Things you didn't know about your favourite Dunkin’ Donuts! 

Most of you love doughnuts. Those round, fried, sweet dough delicacies, topped with chocolate, cinnamon and powdered sugar can drive anyone crazy! Just reading about them might already be making you crave for this dessert! What’s the first name that come to your mind when you think of donuts? Dunkin' Donuts, right? Here, we take you through some of the astonishing facts about your go-to doughnut store.  

The original name wasn’t Dunkin Donuts 
The Dunkin’ story started in 1948 when American entrepreneur William Rosenburg opened his first coffee and doughnut shop in Massachusetts. Though initially it was called ‘Open Kettle’, Rosenburg changed it to Dunkin’ Donuts in 1950. In seven decades, Dunkin’ has grown tremendously. Interestingly, the original store in Quincy still stands today! In fact, in 2011, the look and feel of this place was restored to its retro design. For instance, Dunkin’ Donuts in Quincy has the same logo they used back in the 1950’s. Now that we have started talking about the logo, let’s look at its evolution in the past 72 years. 

The story of Dunkin’ Logo  
Initially, Dunkin’ Donuts had a simple brown-coloured logo in cursive handwriting. Since then, the design has come a long way! Let’s look at some landmarks in the evolution of the Dunkin’ logo.  

• 1960 – A pink coffee mug with the brand name written circularly. Dunkin’ was given a pink shade and placed on top of the mug, and ‘Donuts’ was written in white inside the coffee mug.   
• 1976 – The cup was dropped from the logo. Orange-coloured Dunkin was placed on top, while the second line had Donuts written in a candy pink shade.   
• 2002 – The coffee mug was reintroduced but in a different style. It was placed inside a pink square and to the left side of the brand name. This was done so that customers know that the place served doughnuts and coffee.   
• 2007 – ‘D.D.’ was added inside the coffee mug, and the square background was changed to a mix of pink and orange.   
• 2019 – The company dropped the word ‘Donuts’ from the logo this time. This was because Dunkin’ started offering more food options than their classic doughnuts and coffee. Also, you would be surprised to know that Dunkin’ sells more beverages than doughnuts! In fact, in Spain, this store is called Dunkin’ Coffee!  

From brown to a mix of orange and pink, the colour of the Dunkin’ Donuts logo has truly evolved since the 1950s. The current orange and pink logo with a white background are designed to make you jolly and happy. But, wait, there is more! The round and plump letters have been used to make your mouth water!    

Loving Bacon or Running on Dunkin'? 
Over the years, Dunkin' Donuts has also gone through many different taglines such as: 

• We don't make it until you order it 
• Dunkin' Donuts Coffee: It's happiness in a cup 
• You' Kin Do It! 
• Loosen up a little 
• Love Bacon? Marry It! 

However, the most successful tagline so far has been "America Runs on Dunkin'", which was revealed in 2006. 

The wizard of Munchkins 
Yes, doughnut making machines exist today, but back in the 1950s, the centre portion of this product was still cut by hand. These leftover holes were simply thrown until Dunkin’ came up with the idea of creating a mini-treat out of this. So, they started selling this product as ‘Munchkins’, a name inspired by the famous movie ‘The Wizard of Oz’. It was initially intended for kids. However, this product also became popular among grown-ups with time!