5 Instagram stats you should know for 2022

Many of us use Instagram, some of us do it seriously. The social media handle is particularly popular with teens and young adults, and those into arts and crafts and photography. Here are some useful data to sum up 2021, and keep in mind for 2022.  

How many people use Instagram?  
Here is an interesting piece – according to Instagram’s own business report in July 2021 – there were 1.4 billion users per month on it. But this December, they have put out a news release (as published by houses such as CNBC), stating the number is now 2 billion unique users per month.  The only platforms with more users are Facebook (2.8 billion users per month), YouTube (2.3 billion users per month), and WhatsApp (2 billion users per month). This is a steep climb for Instagram from 1 billion users per month in 2019. Many think the pandemic and lockdown habits are responsible for Instagram’s popularity.  

What is Instagram’s global site ranking?  
According to Similarweb’s latest global ranking report, Instagram is the fifth most popular site in the world. This is based on their total monthly traffic, which as we just read, has gone up. Sites with more monthly visitors, and repeat visitors are Google, YouTube, Facebook, and rival social platform Twitter. 

Where do people use Instagram the most?  
According to Statista, India is most popular with Indians, with 180 million users from our country counted till September 2021. In 2019, we had 73 million users on Instagram. Given that India is the second most populous country in the world, these figures are not a surprise.    

Do users pay attention to businesses on Instagram?  
According to Instagram for Business report for 2021, unlike most other social platforms, Instagram users aren’t hesitant to follow businesses. Most of them follow at least one brand. They also underlined that roping in an influencer may not translate to money all the time, translation from figures to business happened more for good brands that grew a loyal user base organically.  

How many likes do Instagram posts receive?  
Based on the Hubspot Instagram Engagement Report 2021, the average Instagram post is supposed to draw 15,000 likes and 285 comments. Most users are happy if they get 100 likes, so this number is strange. It’s because Hubspot included influencers and celebs into its analysis, so this is misleading for the average user.