Does your teen have a knack for digital marketing? Here’s what he needs to know
When it comes to the most sought-after and opportunity-filled career opportunities of today, digital marketing is the talk of the town. Owing to the ever-increasing presence of digitization in our lives, careers in this field have gained immense popularity over the last few years. Essentially, digital marketing involves the usage of the internet and other online-based digital technologies to promote products and services. The coronavirus pandemic has made it all the more sought-after, as almost all businesses and services have created a presence online. If your teen is creative and has great communication skills, a career in this field might be her calling. Read on to learn how she can pursue digital marketing after junior college.
Eligibility criteria
Digital marketing, at least educationally, is a relatively new field. Although there are zero to very few Bachelor’s degree courses dedicated exclusively to Digital Marketing, a plethora of diplomas and certificate course are available online today. The eligibility criteria for these are not rigid, but some of the may require the student to have completed 12th grade. Moreover, some Bachelor’s degree courses in Business Administration offer a specialisation in digital marketing.
Popular digital marketing courses in India
There are many courses surrounding digital marketing in India. Here is a look at few of them.
Indian Institute of Digital Education (IIDE)
Most of IIDE’s digital marketing courses are available only. Students who have completed 12th grade from any field can apply for the same on the official website. The 3-month certificate course puts focus on live projects, case studies, etc. Moreover, IIDE provides assistance in placements as well. The fees for the course (exclusive of taxes) is INR 72,000.
Chandigarh University
For students who do not wish to opt for a full-fledged digital marketing course, Chandigarh University’s Bachelor in Business Administration is the ideal option as it provides a specialisation in it. This way, students can pursue both simultaneously. The offline course duration is 3 years and the fees are INR 2,10,000. Additionally, the university also aids in placements.
New Delhi YMCA
New Delhi YMCA offers fully offline digital marketing diplomas and certifications. Based on what type of course is chosen, it varies from 6 months to a year. The fees for the certificate course is INR 64,900 while that of the diploma is INR 1,28,000. However, no assistance is placements is provided.
How a career in digital marketing is beneficial for your teen
It is no secret that in today’s digital era, digital marketing is a buzzing career option. Even though your teen may not opt for a career in it exclusively, pursuing a short course in this field is a great interdisciplinary skill to have as it broadens job prospects. It primarily involves strong communication and creativity skills. It includes email marketing, social media promotions, content creation, web analytics, etc. Moreover, although young, it is not static at all- because the internet is not going away anywhere soon. In fact, it is an evergreen industry as it keeps changing with every passing year. The base salary of a digital marketer averages at around INR 23,000 monthly while that of an experienced one is roughly around 58,000 per month.