Event management: A prospective career option after Class 12
Event management has emerged as a lucrative career option over the last two decades. Right from identifying the target audience and deciding the theme for an event to handling the logistics and sending out invites, event managers need to be creative and think on their feet most of the time. This can be the right career option for youngsters who are great organisers and have an eye for aesthetics and visual details. Here is everything an aspiring event manager needs to know.
Courses available
Students interested in pursuing event management can take up certificate, diploma, undergraduate and postgraduate courses after Class 12. These courses will offer students an insight into management processes, business communication, organisational behaviour, event management planning and public relations.
The certificate course (6 months-1 year) includes:
- Certificate in Event Management
The diploma course (1 year) includes:
- Diploma in Event Management
- Diploma in PR and Event Management
The undergraduate courses (3 years) include:
- BBA in Event Management
- BA in Public Relations and Event Management
- BA in Journalism and Mass Communication
Institutes to study event management
Some of the popular institutes in India where students can pursue event management courses are National Institute of Event Management, Mumbai, Impact Institute of Event Management, New Delhi, Apeejay Institute of Mass Communication, New Delhi, National Academy of Event Management and Development, Mumbai, EMDI Institute of Media and Communication, New Delhi, National Academy of Media and Events, Kolkata, Amity School of Communication, Noida and Asian Academy of Film and Television, Noida.
Eligibility criteria
For admission to certificate and diploma courses, students should have completed Class 12 with 50% aggregate. Students interested in pursuing undergraduate programmes must have completed Class 12 with 50% aggregate in any stream with English as a subject.
Subjects taught in event management
Marketing management, introduction to event management and public relations, event management planning, event production process, event cost accounting and finance management, event marketing and sponsorship, brand management, event hospitality, law and permissions, special events (MICE and corporate events), advance event budgeting and economics, event logistics and principles of event management some of the popular subjects taught as part of the diploma, undergraduate and postgraduate level.
Career options
Event managers have a high demand across the hospitality sector and event management firms. Some well-known firms are 360 degrees, Percept D Mark, Wizcraft International Entertainment Pvt. Ltd., DNA Networks Pvt. Ltd., Cineyug Entertainment, Percept, Encompass Events, etc. Students can take up various job profiles in these companies such as event planners, event managers, exhibition organisers, stage decorators, wedding planners, logistics managers, budgeting and finance executives, public relations officers, event production heads, etc.