In 2016, the global portable printer market was valued at $844.19 million. By 2023, it is estimated to reach $1,643.40 million. The reasons for this growth are many. Its compact size, on-demand printing customisation, growing in the use of smart devices, huge growth of online businesses, rise in work-from-home and learn-from-home, are some of these reasons. The mini photo printer has shown a particularly steep rise in popularity in 2020-21. Here is more about why this trend has come up, read on.
What are mini portable photo printers?
A mini portable printer is a peripheral device that allows users to print hard copies of data stored in digital devices via USB or Bluetooth. They are small, compact, noise-less and wireless, and can be easily carried around. Mini printers have a simple paper loading mechanism, and in case of photo printers, photo papers can be chosen from a wide range of prices and types. Also called mobile printers, these compact gadgets allow photographers and photo enthusiasts to get an immediate hard copy of their work. Models by Canon, Fujifilm, HP, Kodak, and Polaroid are selling extremely well, and many of them come in cute colours and designs to attract the tween and teen market.
What are some of the deeper reasons for the mobile mini photo printer trend?
COVID 19 has changed our world forever. Smart devices, especially the smartphone, are now an emotional dependence. We are working, learning, playing, entertaining ourselves, socialising and even starting new ventures with our mobile phone. Printing a selfie is a serious concern for a teenager, and he or she would like to do it from the same device where the camera is located, and then share the photo using this device. A mobile photo printer fits in perfectly in the scenario.
Teens are involved in the home-based art, photography, printing and gifting businesses more than ever before now. A sweet looking device that packs in a powerful performance is the perfect printing solution many of them have been looking for.
Printed photos are tangible memories. The pandemic has increased the value of memories, and the small printers turn memories to photos.