What is a pitch?

A pitch is a summarized business proposal, a concise presentation featuring its goals, market value and growth prospects. The objective is to present the start-up idea in front of prospective investors and convince them to fund your project. Nowadays, pitches are delivered in the form of pitch decks that are online visual presentations such as PPTs and PDFs, the templates of which are available in the digital domain. Pitch decks are full of information and include contents such as problem, solution, marketing plans (USPs), business model, buyer information, competition, team, capital and so on.