Meet and greet your loved ones with Coca Cola’s locked bottle  

Coca-Cola: the very name conjures up the image of a bubbling, refreshing drink on a summer day. Well, now, for all the coke lovers like you, we are here with a great news. The global soft drink giant’s Indian conglomerate has recently unveiled a product innovation. Wondering whether it’s a brand-new flavour or a change in their logo? No! Then what is it? It’s a locked coke bottle. Sounds a little intriguing, isn’t it? 

Various reports suggest that this is a limited-edition endeavour that has only been introduced in India for the festive season, Diwali. This locked bottle is installed with a special and unique Bluetooth enabled cap. So, what’s the catch? The cap is programmed in such a way that it can only be opened when a Bluetooth signal is activated from a sender’s smartphone within a close vicinity.  

Wondering how Coca-Cola India came upon this concept? Well, it’s part of their latest #MilkeHiManegiDiwali campaign. The goal is to encourage Coke lovers meet and celebrate this Diwali together, in person, after a long Covid-induced hiatus of two years.  

In case you are thinking how to get hold of such a locked Coke bottle, all you have to do is order it on Coca-Cola India’s official microsite. However, here is a trick as well. The person ordering has to order it for someone other than himself by simply filling out a form with the gift recipient’s name, contact details and residential address, with a customised festive wish or message (optional). Now, once the recipient receives the delivery at their door, it will already be pre-programmed with the giver’s mobile number. This unique gesture acts as a reminder that the bottle can only be opened when the giver and the receiver meet, greet, connect and share a (locked) Coke in person on the joyous occasion of Diwali. It’s like a promise that awaits to be fulfilled. Oh, the surprise element here is that, the first thousand bottles will be rolled out for free. 

This is a first-of-its-kind product innovation by Coca-Cola in India and is in sync with the company’s two key growth strategies: Digital enablement and product innovation.  

A 360-degree campaign comprising of a series of digital films, TV ads, partnerships with popular social media influencers and a TVC film (made by Ogilvy) are currently in process to spread this news across the country.