5 popular logos and their hidden meanings
How do you differentiate between an iPhone and a Samsung Android? Well, the answer is simple: Logo. We can identify any brand by looking at its logo. It is a powerful tool that can make or break a brand. A good logo requires a thorough understanding of the history and the ability to grab the customer’s attention. So, creating it takes a lot of time and effort. Let us explore well-known corporate logos, their origins, and their underlying significance.
Toyota
The logo of this Japanese automobile company consists of three ovals arranged in a horizontally symmetrical pattern. However, the ovals have a hidden meaning! The two perpendicular ovals inside a larger oval represent the hearts of the client and the company. The outer oval, which overlaps them, represents a partnership between the client and the company. What a mind-blowing concept, isn’t it??Toyota was initially called Toyoda, derived from the founder Kiichiro Toyoda’s family name. In 1936, its name changed to Toyota because of a public contest to create a new logo.
Picasa
Picasa is a photo management application. The logo appears to be a camera shutter from a distance. However, it is not the only thing to ponder over. The Spanish word casa, which means ‘home,’ is the source of Picasa. So, what hidden meaning does the logo have? The design suggests that the site is a home for all your images. Looking closely, you can see a house in the middle of the vibrant shutters!
Audi
The four-ring logo of Audi cars is unmistakable. But what does it imply? Well, for that, we have to go back to the inception of this luxury German automobile manufacturer. August Horch, a German engineer, was laid off from the vehicle company he was working for. So, in 1904, he went on to establish Horch, a German car brand. Finally, in 1932, Horch merged with three other automobile manufacturers based in Germany: Audi, DKW, and Wanderer. The four interconnected rings in the logo symbolise the merger of these four brands.
Nike
Nike features a minimal but very striking logo. The Greek goddess of triumph is known as Nike. Her wing Swoosh inspires the logo. What significance does it hold? According to Greek mythology, Swoosh bestows excellent strength and inspiration on soldiers. What other name for a sportswear company could be more fitting?
BMW
The BMW logo speaks of the company’s involvement in aviation during World War II. During the war, the company produced aircraft engines for the German military. In the logo, the propeller spinning its blade is in action with a glimpse of the sky in blue and white colour. Yes, colours hold critical meaning in BMW’s logo. Blue and white are the colours of the State of Bavaria in Germany, home to BMW.