Colours can make us hungry: Here’s how

The colours that surround us can actually impact how hungry we feel. If that sounds like a computer game, think again. Can you imagine eating a blue mango? Can you imagine resisting a juicy red apple? Let us re-introduce you to some colours that make us hungrier.  

Red  
When it comes to whetting our appetite, few colours are as effective as red. Now you know the secret behind why popular chains like McDonald’s, Pizza Hut, Burger King, Domino’s, KFC, Kissan all use red in their logos. Red makes us feel excited and hungry. Our body’s biological response to red raises heart rate and blood pressure to cause us to want to tear through favourite food items as fast as we can. Eateries don’t just capitalize on red by enticing us to order more. Red décor can cause guests to eat faster inside the restaurant. The faster guests eat, the higher the number of orders every day.  

Green 
Healthy eating is big in the market now, making green a powerful colour for food brands. Seeing green on a logo instantly makes consumers think of fresh and natural ingredients. In addition, the mind associates green with abundance and health. Using green also allows taps an ancient instinct of humans. Throughout history, humans have looked for green foods because green foods in nature are mostly nutritious and non-poisonous. No wonder Tropicana and Starbucks have used green logos with great success. 

Yellow 
Yellow stimulates appetite by putting us in a good mood. Yellow is the colour of sunshine, butter and bananas. Yellow makes us happy and relaxed, and therefore puts us in the mood to start nibbling. Brands like Del Taco, Subway, Lay’s, Cheetos and Amul all use yellow in their logos. 

Orange 
The colour orange stimulates the brain, which increases mental activity, a sense of energy and stirs up a sensation of hunger. Many healthy foods are orange in colour; squash, carrots, oranges, and pumpkins just to name a few. Orange is a colour that makes people feel refreshed and comfortable, and then eating seems like a great idea. Have you noticed that Fanta, Dunkin’ doughnuts, and Burger King have orange in their logos?