Explained: What is Google Search Trends Report 2021?

Understanding the habits and mindset of their target audience is of utmost importance to every business entity. So, it is crucial for them to keep pace with Google Search and Trends. Google Search Trends Report is an incredible asset to research into the search habits of consumers, analyse their online behaviour and have access to a plethora of content ideas. But what is this Google Search Trends Report really all about? Let us find out together. 

What is the Google Search Trends Report? 
The Google Search Trends report that is published at the end of every year is a report that collects and stores all the highest-ranking terms on Google throughout that calendar year. From content creators to marketers and curious readers, everyone can gain access to this report on the official Google website. The report is usually categorised into regions (say ‘World’ or ‘India’) or topics, say for instance ‘Entertainment’ that are then sub-categorised into sub-topics like ‘Actors’ or ‘Films’ or ‘Web series’ or ‘Music’, so on and so forth. This report not only exudes a year-end nostalgia but also offers a unique insight into various terms and their search volume, helping users explore why and how they became trending in that particular year.  

Top trends of 2021 on Google Search Trends Report 
The common theme that the entire world searched throughout 2021 was perseverance, regardless of which region they belong to or age group. In fact, 2021 saw Google users searching for “how to heal” and “how to be hopeful” for the highest number of times. Apart from these, the high-volume searches also included concrete and related terms and phrases like “how to start a business in 2021” and “how to get a job in 2021.” Other trending phrases include “Covid-19”, “climate change”, “world economy”, “top political controversies of 2021” and more. This report contains genre-based categories too and one of them is ‘Entertainment and Sports’. In this category, the terms that got most attention in Google Search Trends are: Squid Game, Amanda Gorman, Australia vs India, India vs England, IPL, NBA, Euro Cup 2021, Copa America, India vs New Zealand, T20 World Cup, and DMX.