Also, complete the short course on Road Safety to know how you can keep yourself and your loved ones safe, and download your digital 'Road Hero' Certificate.
The second phase of the Be A Road Hero campaign began on December 2, 2019. Launched by Hindustan Times, in association with Hero MotoCorp, it urges everyone to lead by example when it comes to matters of road safety. This includes pledging to wear seat belts/helmets, help accident victims, and follow traffic rules for 21 days.
We caught up with some of those people who had pledged last time. Watch to know why they decided to be a part of this movement.
India witnesses 5 lakh accidents every year, in which nearly 1.5 lakh lives are lost and nearly 3 lakh people are injured. Highlighting the same, Union Minister of Road Transport and Highways Nitin Gadkari says: “I believe that with the cooperation of all stakeholders, we will be able to reduce the number of accidents in the country.”
The Minister also extends his support to the ‘Be A Road Hero’ campaign launched by Hindustan Times and Hero MotoCorp. You, too, can show your support by taking the road safety pledge here:
Imagine you’re going somewhere when you see a road accident victim. Would you immediately go to the person’s rescue or walk away, pretending that it never happened? If you think that most people would do the former, then you’re mistaken. A whopping 88% of Indians have expressed reluctance to help accident victims due to the fear of legal hassles, a study by SaveLIFE Foundation says. But, that’s not how it should be. This video tells you why. #BeARoadHero
The Be a Road Hero 3.0 campaign aims at making our roads safer for both vehicle occupants and pedestrians. Fatalities from road accidents have been steadily going up. However, a large percentage of these fatalities could have been avoided if basic safety measures, such as wearing seatbelts and helmets, adhering to the speed limit and lanes, and offering timely help to accident victims, were followed.
Under its Corporate Social Responsibility (CSR) initiative, Hero We Care, Hero MotoCorp has joined hands with Hindustan Times to encourage citizens to recognize the urgency and make a proactive shift to improve safety on our roads.
This campaign, which builds awareness through print, radio and digital media, aims to create Road Heroes who will take a pledge and set an example for the community.
Join the movement. #BeARoadHeroIndia witnesses 5 lakh accidents every year, in which nearly 1.5 lakh lives are lost and nearly 3 lakh people are injured. Highlighting the same, Union Minister of Road Transport and Highways Nitin Gadkari says: “I believe that with the cooperation of all stakeholders, we will be able to reduce the number of accidents in the country.”
AK Children’s Academy | 16th December 2019
Kendriya Vidyalaya | 13 December 2019
Kendriya Vidyalaya | 13 December 2019
New Delhi: The new motor vehicles act had come with the promise of improving road safety in the national capital …
Road accidents claim more than 1.35 million lives in India each year. We spoke to citizens to find out what they think are the traffic rules most people are careless about.
The surge in road accidents has been an eye-opener for many, who now hold road safety in the highest regard. We spoke to citizens to understand how and when they decided to take road safety more seriously.
Kids from over 400 schools across the Delhi-NCR region let their creative juices flow to participate in Kaleidoscope, the annual inter-school painting competition organized by Hindustan Times, together with Hero MotoCorp.
These stories, as told by citizens, demonstrate why it’s important to lead by example in matters of road safety.
There are reports of lakhs of road accidents annually in our country. Mr. Gadkari’s message sheds light on the initiatives that we as individuals need to take to keep our roads safe.
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