Lupin Aptivate Achchi Bhook School Foodie Quiz 2022: The insiders’ view of India’s largest food quiz
In the present day and age, children are usually spoilt for choice when it comes to food. But in most cases, their choices aren’t really healthy. Curiosity and knowledge about the world of food and cuisines help to bridge this gap between unhealthy, yummy options and a balanced diet. This is where a quiz like the Lupin Aptivate Achchi Bhook School Foodie Quiz 2022, comes into play. This is India’s largest food quiz conducted by HT School and Slurrp in collaboration with Lupin. “A mother's concern about a child's nutrition is a universal phenomenon. The brand Aptivate helps mothers by providing a 100% Ayurvedic, safe solution which induces achchi bhook. This quiz is a step towards celebrating healthy eating habits as well as cementing the bond between a mother and a child in the form of a tag-team," says Anil Kaushal, Head, Lupin Consumer Healthcare Business.
Meant for students of Grades 1 to 6, it allowed kids and their parents to participate as a team. This quiz kicked off with the Prelims Round on 30th October and concluded with an exciting Finale on 5th November. Interestingly, the Prelims round had received over 10,000 registrations with the most responsive states were Delhi (4114), Punjab (1940), Maharashtra (1674), Haryana (1041) and Uttar Pradesh (873), respectively. The winners from the 160 finalists will be announced on the official website on 9th November.
Roopali Dhawan, Head, HT Education, is delighted to see such a massive turnout and the enthusiasm of the participants. “I am impressed by the interest and can-do attitude of our participants. No event is a one-man show and this food quiz wasn’t an exception. I am grateful to all the stakeholders, right from parents and students to school teachers and principals as well as our internal team who went all out to make this event a resounding success. This will fuel our drive to work harder towards the aim of delivering more student-centric initiatives like this in the future.”
The Prelims round of the Lupin Aptivate Achchi Bhook School Foodie Quiz 2022 was conducted asynchronously online while the Finale was held on Zoom. It was hosted by three most illustrious quizmasters of the country, Dr. Navin Jayakumar, Mr. Avinash Mudaliar and Mr. Meghashyam Shirodkar.
Puja Sharma, Business Head (Special Initiatives), HT School, brims with enthusiasm as she talks about the quiz, “Thanks to Lupin for making this initiative such an enriching experience for all. I'm happy to have collaborated with such a great team and be a part of this journey.”
HT School is a platform aimed towards nurturing a community of quiz enthusiasts. So, it has created a brand-new universe for them named Quizverse alongside its large-scale quizzing ventures like the food quiz, ClassAct 2022, The Hindustan Times Republic Day (RDQ) and Smartacus 2022, The Hindustan Times National Interschool Quiz. While Quizverse arms quizzers with the tricks of the quizzing trade in a fun way, these quizzing events offer them a learning playground ready to be explored.
Basking in the success of the food quiz, Rishabh Vij, Product Head, HT School, says, “HT School has a penchant for delivering record-breaking events. Following this tradition, we have successfully completed India’s largest food quiz. This has been made possible by a bunch of enthusiastic and curious quizzers. With Quizverse, our community of 100K quizzers, we will continue to work towards nurturing their skills and thirst for knowledge.”
The Lupin Aptivate Achchi Bhook School Foodie Quiz 2022 covered a gamut of topics including world cuisines, science behind food, different types of diets, food and nutrition, food sources, food facts, food groups, ayurvedic foods, food and health, history of food, and the origin of food. While the contestants had to face 45 questions in the Prelims round, they were challenged with 35 questions in the Finale. The top 40 will win prizes worth Rs. 2.5 lakh while there will be a digital certificate of participation for all the contestants.
The success of this food quiz has Ishita Kapoor, Brand Marketing Lead, HT School, all elated. “Quizzes like these can be a game changer for your child. Not only did the Lupin Aptivate Achchi Bhook School Foodie Quiz 2022 enlighten kids about food, nutrition and world cuisines, it revved up their curiosity while sharpening their interactive and time managements skills,” she says.