Important Instagram stats for 2022

Many of us use&nbsp;Instagram,&nbsp;some of us do it seriously. The social media handle is particularly popular with teens and young adults, and those into arts and crafts and photography. Here are some useful data to&nbsp;sum up 2021, and keep in mind for&nbsp;2022.&nbsp;&nbsp;



How many people use&nbsp;Instagram?&nbsp;&nbsp; Here is an interesting piece – according to&nbsp;Instagram’s&nbsp;own business report in July 2021 – there were&nbsp;1.4 billion&nbsp;users&nbsp;per month&nbsp;on it. But this&nbsp;December, they have put out a news release (as published by houses such as CNBC), stating the number is now 2 billion unique users per month.&nbsp;&nbsp;The only platforms with more users are Facebook (2.8 billion users&nbsp;per month), YouTube (2.3 billion users&nbsp;per month), and&nbsp;WhatsApp (2 billion users&nbsp;per month).&nbsp;This is a steep climb for&nbsp;Instagram&nbsp;from 1 billion users per month in 2019. Many think the pandemic and lockdown habits are responsible for&nbsp;Instagram’s&nbsp;popularity.&nbsp;&nbsp;



What is&nbsp;Instagram’s&nbsp;global site ranking?&nbsp;&nbsp; According to&nbsp;Similarweb’s&nbsp;latest global ranking report,&nbsp;Instagram&nbsp;is the fifth most popular site in the world. This is based on their total monthly traffic, which as we just read, has gone up.&nbsp;Sites with more monthly&nbsp;visitors,&nbsp;and repeat visitors are&nbsp;Google, YouTube, Facebook, and rival social platform Twitter.&nbsp;



Where do people use&nbsp;Instagram&nbsp;the most?&nbsp;&nbsp; According to&nbsp;Statista, India is most popular with Indians, with 180 million users from our country counted till September 2021. In 2019, we had 73 million users on&nbsp;Instagram. Given that India is the second most populous country in the world, these figures are not a surprise.&nbsp;&nbsp;&nbsp;&nbsp;



Do users pay attention to businesses on&nbsp;Instagram?&nbsp;&nbsp; According to&nbsp;Instagram&nbsp;for Business&nbsp;report for 2021, unlike most&nbsp;other social platforms,&nbsp;Instagram&nbsp;users aren’t hesitant to follow businesses.&nbsp;Most of them follow at least one brand. They also underlined that roping in an influencer may not translate to money all the time, translation from figures to business happened more for good brands that grew a loyal user base organically.&nbsp;&nbsp;



How many likes do&nbsp;Instagram&nbsp;posts receive?&nbsp;&nbsp; Based on&nbsp;the&nbsp;Hubspot&nbsp;Instagram&nbsp;Engagement Report 2021,&nbsp;the average&nbsp;Instagram&nbsp;post is supposed to draw 15,000 likes and 285 comments. Most users are happy if they get 100 likes, so this number is strange. It’s because&nbsp;Hubspot&nbsp;included influencers and celebs into its&nbsp;analysis, so this is misleading for the average user.&nbsp;&nbsp;

Here are some important facts and figures about Insta from this year, all worth knowing.  

5 Instagram stats you should know for 2022

Here are some important facts and figures about Insta from this year, all worth knowing.

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